For decades, golf fashion has followed the same unwritten rules. Polos. Khakis. Quiet colours. Traditional silhouettes.
But a new generation of golfers is rewriting the game.
They grew up with sneakers instead of dress shoes. Hip-hop instead of country clubs. Skate parks instead of private clubs. To them, style isn't something you change when you arrive at the golf course—it's part of who you are.
That's where SLICE TOWN comes in.
Founded by Danish entrepreneur Thomas Hasse and Swedish co-founder Simson Jakobsson, SLICE TOWN was born from one simple belief: golf fashion had become too traditional.
Not because golfers lacked style—but because the industry had stopped evolving.
